Inspired by this article: Products I Can’t Live Without I wondered myself what products I can’t live without… And so here is my own personal list:
1) iPhone
2) Twitter
3) Facebook
4) Yahoo! Instant Messenger
5) Yahoo! Mail
6) YouTube
7) FourSquare/Gowalla (though I’m still a bit afraid of it)
Amazon
9) Google Reader
10) Pandora
11) Wordpress
12) Wii
13) Expedia/SPG.com
14) Macbook Pro
15) Netflix
I attended a presentation given by Ben Blumenfeld, the communication design manager for Facebook, at the AIGA Conference today. As a Facebook addict myself, getting an inside perspective on how the Facebook design team approaches problems and ideas, was very insightful to me.
Blumenfeld talked about 3 main points when approaching design:
1. Ship and Iterate
When Blumenfeld’s design team is given a design problem to solve, their approach is to come up with an idea and execute it right away as opposed to drafting it over and over to perfection before launching it. He says that if it fails, they will fix it and try again. But if they don’t ship, then they will never know if it will be a failure or a success. They don’t discuss it until they are blue in the face. They go right to work on it.
My key takeaway here is that they don’t waste time talking about it. You can talk about something until you’re blue in the face. But until you build it and ship it so others can use it, you won’t know if your theory will really work. So what would the point of the theory be if it’s not implemented? It’s just theory.
That explains why I log into Facebook one day and see some new features, then the next day, the features are gone.
2. Leverage by using existing tools for greater reach
The newsfeed, groups, fan pages, and the translation tool are a few examples that are being leveraged.
Blumenfeld gives the example of a guy (who’s name escapes me) who was completely against FARC (the revolutionary forces of Columbia) and what they stood for. So, one night, he went online and created a Facebook group which represented his feelings towards FARC.
By morning, 150,000 people had joined that group, and the numbers continued to grow. Eventually, the group members asked him what they should all do now? This guy had unexpectedly and single handedly gathered hundreds of thousands of like minded people from all over the world in a short period of time, just by creating a Facebook group one night online, and which probably took him no longer than a few minutes to create. How amazing is that?
He since organized protests against FARC in different parts of the world to which hundreds of thousands of people showed up for.
It’s incredible that one Facebook group could draw in so many people globally. Talk about leveraging a tool to success!
3. Be data informed
Blumenfeld’s team approaches design in many ways, including that of their own gut feelings. When their gut tells them that an idea will work, they go for it, build it, then take the risk and put it out there for the public to use. Then the observe the numbers, the clicks, the results, and modify it from that data. Again, if they talked about it and didn’t execute, they wouldn’t move forward.
This guy’s presentation rocked. He was down to earth, no arrogance, no ego… just completely himself, and the love for his work and the company shined through.
I attended Emily Carr’s Management By Design workshop today at the AIGA Make/Think Conference in Memphis – Though some of her points seemed like no-brainer solutions, she did have some useful tips on better practices in design & project management:
1. Most people don’t like being told what to do, especially designers
2. Make sure you understand the personal strengths & weaknesses of your team & clients
3. Make the client part of your project team
4. Resolve conflicts quickly
5. Make meetings valuable
6. Use project management tools that are easy
7. When juggling a variety of projects, understand which projects are going to be profitable from the start
8. Don’t accept black holes
9. Know what the plan is for the team and the client
10. Always evaluate progress against the big idea
Here are a bunch of really inspiring music posters made throughout the years by some very talented designers and agencies displayed at the Make/Think AIGA Conference exhibit hall in Memphis.
It’s always fascinating setting foot in a new environment and taking in the unique colors, patterns and style that a culture has to offer. I took a trip to Greece and Turkey last year and captured my perspective of the flavors of each country: